Return-On-Investment Calculator

Example Input  
 Scenario 1
Scenario 2
Mail Quantity: 10,000
(Enter)
(Enter)
Total Cost (Print, Postage, List): $7000.00

(Enter)
(Enter)
Estimated Response Rate (Note 1): 0.8 %
%
(Enter)
%
(Enter)
Conversion "Percentage" (i.e. how many respondents will become customers?): 25 %
%
(Enter)
%
(Enter)
Average Profit Per Sale: $500.00

(Enter)

(Enter)




RESULTS Example Results Scenario 1 Results Scenario 2 Results
Number of Respondents: 80
Cost per Respondent: $87.50
Number of Conversions: 20
Cost per Conversion: $350.00
Cost per Mail Piece: $0.70
Total Campaign Cost: $7,000.00
Total Campaign Profit: $3,000.00
Campaign ROI (%): 43%